If you administer a Facebook page, you are probably familiar with Facebook Insights, the analytics software that details the performance of your Pages. But how about the likes and shares your website’s content is generating? With a simple line of code, you can painlessly start tracking how your content is being shared on Facebook.
Step 1: Head to the Insights Dashboard
The direct link is http://www.facebook.com/insights/.
Step 2: Click on the Insights for your Domain link on the top-right
Step 3: Fill in the appropriate information
Here you’ll need to enter your website or blog’s domain name followed by the Facebook page you want to link your domain to. You can link to either your personal account or your website’s Facebook page(if you have one).
Step 4: Copy the meta tag code and add it to your website
You will need to place the code provided anywhere in the root of your domain. In WordPress, add the code in your theme’s
header.php file, entering the code anywhere between the opening and closing
<head> tag. Upload the updated file back to your web server.
Step 5: Visit your website’s Insight Dashboard
Facebook also recently published a Facebook Insights Guide to help new users get up to speed with Facebook Insights. You can download and view the PDF here.